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Archive for January, 2010

PR, Tiger, and You…

January 25th, 2010
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“There are 2 primary choices in life: to accept conditions as they exist or to accept the responsibility for changing them.”- DENIS WAITLEYtiger-woods-baby-101

Did Tiger mess up? Yes. I think we would all agree, especially his wife, “yeah, he messed up.”

But, that is not really the question we have to wrestle with the question we have to wrestle with is “Now what?” What do we do as sponsors, what do we do as the public with an icon, forerunner, and elite hero like Tiger when they mess up?

We know better than to crucify someone for messing up, we know we don’t ever want to be the one to be casting any stones, because we know that we all mess up to one degree or another. We know that forgiveness is stronger than bitterness and we know that to love someone’s strengths and despise them for their mistakes isn’t love at all. And we love our heroes, don’t we?

So, how do we handle this? How does Tiger handle it? How do we avoid it? And how should we think about it?

As for “how does Tiger handle it?” The experts and press have beat this one to death. We all know, he needs to step out front and own the fact that he is a hero and continue to act like a hero by taking responsibility for it. But, that isn’t our call, is it? This whole things is actually none of my business. All we can really think about is how are we going to deal with it? How should the sponsors deal with it?

I have found, I deal with it in a very simple way. I hope and pray he finds the right help to get healthy and live a great life with or without golf. I hope he finds the people and the tools to reach deep and get healthy emotionally so he can enjoy this one chance at life we all get. And money isn’t the answer, we all know that. Happiness come from within, and clearly Tiger needs to reach within.

So, that leaves really only one question left to deal with. What do the sponsors do? What do you do? To support or not support those products? or Tiger in front of the kiddos?

As for me, as a consumer, I don’t buy products because of who sponsors them. So, I won’t NOT buy them based on who sponsors them either.

As for the sponsors, what a tough decision! They have one of the greatest athletes to ever live partnering with them to promote their livelihood. Incredible. But, I don’t see how they can still use him as a sponsor, it’s down right ironic how difficult it will be given the nature of Tiger’s bad decisions. Woods’ sponsors include Gillette, Gatorade, Accenture, Nike and AT&T. So here is why I don’t think they can keep him. Wood’s apparently had multiple sexual affairs with a wide range of women over a large portion of the country or maybe event the world and listen to the tag lines of each of his sponsors:

  • Gillette “The Best a man can get.”
  • Gatorade “Is it in you?”
  • Accenture “High performance. Delivered.”
  • Nike “Just do it.”
  • AT&T “More bars in more places.”
It’s unbelievable isn’t it? Almost hilarious, and I’m probably missing a few good ones. When you build a brand, your company will rise and fall on how much positive attention the consumer is willing to give to you. So, of course attracting attention is half the battle and the other half is keeping it positive. If it’s not positive, then you can’t keep something in your brand.

So, in the balance of standing on the rock solid foundation of a great product and the thin ice of public opinion, where is your brand? You have a brand whether you know it or not. Personally you have one. When I google your name, what do I find? Your business definitely has one. So, how strong is your brand? Or better yet, how much positive attention does your brand get? How much negative attention needs to be dealt with? It may not seem like a big deal, but it is. It’s the unspoken piece to the puzzle every company needs to pay attention to. It is directly connected to your success personally and professionally.

Do you dress? Speak? Act? Walk? Type? Live? as the person you are becoming? As the person or company want to be? Does the world see the real you? Does it see your company in the right light? Is it a pretty picture, or could it use some polishing. Sometimes a little polish goes a long way.

Give us a call if it’s time to get some positive attention or do some polishing.

Live the dreams you have imagined! No nightmares allowed:)

Jon Bohm

Inspiration/Values, Knowledge, Leadership

Reflect back and plan forward

January 15th, 2010
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2 weeks into the New Year, are you rolling? Are you on your way to making 2010 truly better than ‘09?

The start of a new year is always a great time to reflect back and plan forward. Here are some great questions to springboard that thinking. (Remember; you’re more likely to achieve something if you plan for it and write it down, so … get your pens ready! Here goes:

As you reflect on this past year, what were your two or three most significant accomplishments, breakthroughs, and/or achievements?

1.
2.
3.

Looking back over the year, what (if anything) blocked or held you back as you moved toward your goals/objectives?

Knowing what you know now, what would you have done differently? (While we can’t change what was, we can use this input/learning as we move forward.)

As you look forward to next year, what are your three most significant goals that you wish to accomplish within the year? What will be different? How will YOU be different?

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2.
3.

What are the top two or three things about your business that you most want to be different next year?

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2.
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What two or three changes do you most want to see in your personal life?

1.
2.
3.

What do you want your practice/business to look like one year from now?

What actions are you prepared to take to reach your goals and objectives next year?

Having gotten clear on what you want to achieve next year, the next step is to develop the strategies and actions that will move you to reaching your desired outcomes. And if you don’t yet have a coach or an accountability partner to keep you on track … GET ONE! (… we happen to know a few good coaches!)

Let’s prepare to make 2010 our most exciting, rewarding, and personally fulfilling year!

Enjoy Life!
Jon Bohm
(Adapted from my friends at Resource Associates Corporation)

Goals, Knowledge, Leadership

Networking 101 - Add Value!!

January 11th, 2010
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Every group contains 2 types of people, “givers” and “takers.”


Givers are always focused on what they can give to help others, to make the world a better place, to growhelpinghands3 their business, to have bigger impact, and to add value.

Takers are always focused on what they can take to help themselves, to make their little (I emphasize little) world a better place, to grow their business, and add value to themselves. The irony is that by doing so, they lose value, shrink their business, and lose influence in the world.

Networking can be hell or it can be heaven. It just depends on who you are networking with… “givers” or “takers.”

Take this little allegory as an example:

A man spoke with the Lord
about heaven and hell.

The Lord said to the man,
“Come, I will show you hell.”

They entered a room where a group of
people sat around a huge pot of stew.

Everyone was famished,
desperate and starving.

Each held a spoon that reached the pot,
but each spoon had a handle so much
longer than their own arm that it could not
be used to get the stew into their own mouths.

The suffering was terrible.

“Come, now I will show you heaven,”
the Lord said after a while.

They entered another room, identical to the first -
the pot of stew, the group of people, the same long-handled spoons.
But there everyone was happy and well-nourished.

“I don’t understand,” said the man.
“Why are they happy here when they were miserable
in the other room and everything was the same?”

The Lord smiled.
“Ah, it is simple,” he said. “Here they have learned to feed each other.”- Heaven and Hell, The Real Difference by Ann Landers

If you want to be a great networker, grow your business or life, make more money, reach your dreams, and have a bigger impact than you have to learn to be a giver and network with other givers. Which one are you?

An honest test: 1. Make a list of everything someone or something has done for you. 2. Now, make a list of what you have done for others.

How can you add more value to the world and your clients? Answer that everyday and watch your success explode.

Be a giver!

Jon Bohm

Inspiration/Values, Knowledge, Sales

New Year + Focus = New YOU

January 3rd, 2010
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“I find it fascinating that most people plan their vacations with better care than they do their lives. Perhaps that’s because escape is easier than change.” - Jim Rohn


2010 is here! I hope you are as excited as I am!
I don’t mean to be over excited, but as a cancer survivor I take every milestone as a chance to celebrate life and what it means to be here for 2010 is more than words can ever describe. So congratulations! You are here for 2010 as well.

If you are anything like me, you are expecting 2010 to be your best year yet. Not just because 2009 seemed to have so many challenges for so many people, but because you are continually BECOMING a better person who brings more value and good to those around you every year, and that is exciting!

For me I have a few things planned. I have a new plan to be an even better coach, father, and husband. I have financial, family, friends, fitness, and fun goals that I will be working towards. All of them requiring resources and mental shifts from where I am now to where I will be by the year end. What about for you? What do you have planned for 2010?

Whatever it is, I’m sure it’s a laundry list to some degree, similar to mine. Do you know the best way to insure hardly any of it happens? I do, DON’T focus on any ONE thing.

I have recently taken up bird hunting, great fun, and great food :) Sorry bird lovers. When I walk within 10 feet of the right bush I could see 20 doves fly out and go all over the place and I have about 2 seconds to take a shot. What I have found is that if 20 fly out, I hardly ever walk away with even ONE?! I see them, I hear them, I get crazy excited and then I don’t seem to have enough time to pick one out of the crowd and take a shot and nothing happens. But, if I walk into a bush area and only one flies out, I’m having dove for breakfast.

The New Year will be the same for me, and I bet for you, if you have 20 goals all flying out of your year at the same time, you will be lucky to walk away from 2010 with even one goal completed and in the bag. We have to FOCUS, focus, and I will say it again focus. We will have to pick one out of the crowd and take a shot, before we ever move on. So, here is a practical and easy guide I recommend for making 2010 be productive and successful in BECOMING a better YOU:

  1. Make a list of the top 5 things you would like to change about you, or your circumstances. (For me, I’m starting with getting back in shape)
  2. Answer this question; “If you could change one thing in your life that would have the greatest positive impact on your life in 2010, what would it be?” Do not move to step 3 until you have a confident answer for number 2. Many of my clients say something with the five “F’s” (Family, fitness, financial, fun, or friends) for number 2 in some way. What is yours? Got it?
  3. Ok, now number 3 is to separate that goal from the crowd, and make it specific and put a time frame on it. What will you do and when will you do it?
  4. Now, put everything else on the shelf, and set your sights on only that one change.
  5. Ask yourself; What do I have to know? What do I have to do? Who do I have to become? for that goal to be in the bag by the date I set?
  6. Go get it! Protect it, focus on it, resource it, and don’t rest or look at another goal until you achieve it.
Although, for me goal achievement is an art and this rabbit hole goes pretty deep, the take away that I want you to get, (which is 90 % of the process) is to FOCUS on that one thing. I am convinced that one of the biggest reason so many people live in mediocrity with so much available to us, is because so much IS AVAILABLE that we lose focus.

A new year is hear, and the pages are blank for 2010, it’s time to write the first page. Pick one thing, only one thing, and focus on it until completion. Then move onto the next thing until completion, and so on. And write the greatest story of your life ONE page at a time in 2010.

Live a great story!

Jon Bohm
YOUR personal, business, and strategy coach

Goals, Knowledge, Leadership, Motivation